A favored route to work features, among many business, a locksmith. The front of the building is painted very brightly, with a patriotic theme--good ol red, white, and blue--touting the name of the business, phone number, other services offered, and their mantra:
We Make Keys That Work!
In multiple locations across the front of the building; large and small, with red lettering and then, with the blue. Over and over, again and again:
We Make Keys That Work!
My first thought was if there were locksmiths who were of the habit of making keys that didn't work. Oh sure, now and again a key might not work. But, they can't possibly stay in business very long if that kind of ethic is habit rather than happenstance.
We Make Keys That Work!
My second thought was if it--the proclamation--is working. Or, has worked. How many folks have chosen them over other locksmiths? And if the choice made because of the slogan. Or rather, mantra. I don't know, I tend to be a bit dubious of entities screaming from the rooftops about whatever it is they do--or want me to believe. I wonder, who are they trying to convince, me or themselves?
The business is located much too far away from my homebase for me to consider trying their services. I suppose, given that they are, in fact, still in business (over 30 years!) they must be doing something right. And that something may very well be, making keys that work!