Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Friday, April 01, 2016

Waiting Can Be Trying

not a product endorsement. just cute as heck. 

That is all. For now. 

Monday, October 27, 2014

They Work



A favored route to work features, among many business, a locksmith. The front of the building is painted very brightly, with a patriotic theme--good ol red, white, and blue--touting the name of the business, phone number, other services offered, and their mantra: 

We Make Keys That Work! 



In multiple locations  across the front of the building; large and small, with red lettering and then, with the blue. Over and over, again and again: 

We Make Keys That Work!     

My first thought was if there were locksmiths who were of the habit of making keys that didn't work. Oh sure, now and again a key might not work. But, they can't possibly stay in business very long if that kind of ethic is habit rather than  happenstance. 

We Make Keys That Work! 

My second thought was if it--the proclamation--is working. Or, has worked.  How many folks have chosen them over other locksmiths? And if the choice made because of the slogan. Or rather, mantra.   I don't know, I tend to be a bit dubious of entities screaming from the rooftops about whatever it is they do--or want me to believe. I wonder, who are they trying to convince, me or themselves?

The business is located much too far away from my homebase for me to consider trying their services. I suppose, given that they are, in fact, still in business (over 30 years!) they must be doing something right.  And that something may very well be, making keys that work!       

Thursday, October 17, 2013

It IS still October! Yes?

Nothing new, Macy's announced a day or so ago that the Black Friday events will begin on Thanksgiving Day. This has become the trend in recent years for retailers. Thus, I'm wondering how much longer Black Friday</> will be so named. 

And if the Black Friday events begin to take over Thanksgiving Day in a wholesale manner, what then will become of Thanksgiving Day?  Will it too become black? Or gray? Or . . . ?

I'm not a shopper and have never ventured out on the Friday after Thanksgiving except as a hostage. Thus, Macy's, Casey's, Dancer's, or Prancer's being open ON Thanksgiving Day matters not to me except for what it says about the universal US that cares more about being out scrambling around some emporium trying to score 40% off some thiga-ma-what or hulla-bla-lube instead of the usual, lying in a drunken stupor of too much turkey and mashed taters.

The holiday shopping season is make it or break it for some retailers, I get it. And with the competition from the internet retailers growing by leaps and bounds, the brick and mortar stores feel forced to do whatever they can to get folks in the doors spending, the sooner the better.

Again, this is nothing new. For years now the December holidays have bled all over Halloween; long before the last costume or bag of candy s gone from store shelves are those same shelves being laden with all manner of glittered baubles. Happy Holidays!

Some of us, however, are reveling in all that is fall, the leaves, the air, the pumpkin infused . . . everything and sweaters.

Once day at a time. Savor the day that is . . today. Happy October 17, 2013.